Tweet or Post?

You’ve gotten an interesting scoop. Now, do you tweet it or create a blog post — or something else?

Here are the questions to ask yourself:

• How long till this becomes old news? If it’s really breaking news, like what’s going on at the conference, current polling results on a hot topic, or a reaction to a current viral topic, tweet it.
• Do you have something wise to say about it? If you have some trenchant analysis or a useful application, make it a blog post. If you’re really just going to report it or repeat other people’s reports, tweet.
• How much responsibility do you want? Even if you have something you want to say about the subject, you might not want to commit yourself fully. A passing comment at LinkedIn, a tweet, a Facebook post will all be gone tomorrow. Your blog post will hang around. That means that snarky comments are better at social media platforms, and authoritative posts are better on your website. If you really want to be out there, consider a press release, newsletter, or white paper.

Of course, you should tweet your blog post! One of the great things about blogs is that you can spread that content around and use it in your newsletters and on social media platforms, too.