Everyone knows the importance of SEO, but not everyone knows what to do to increase the pagerank of their website or improve their search results. Before you look for complicated SEO strategy and tactics, consider this: one of the most common problems we see is just not having much content.
When we are putting together a strategy document, a lack of searchable content is one of the most common problems we see. Pages with fewer than 100 words are typical on websites that need help.
Of course there is a lot more to SEO and compiling an SEO strategy document than just counting up numbers. However content is king supreme overlord of all it surveys. The importance of regular, well-written, and unique web content cannot be overstated when it comes to SEO. It’s more than just a numbers game, but you do need plenty of content for your website.
This may seem like a limited view, a purely numbers driven point that we make so often it gets downright tedious. How can we base our ideas about the quality of a website on something so mechanistic and limited?
Well, here’s the news. Google’s robots can’t tell whether your 60-word homepage content is a masterful poetic statement or just too little information. Having too little content will affect your results either way. Brevity may be the sole of wit, but it’s also the bane of SEO. There’s something to be said for being concise in many situations; however, SEO isn’t one of them. It doesn’t matter how efficient you are with your words, search engines will not be impressed.
That’s not to say that search engine optimization is purely quantitative. Having 1,000 words of garbled gibberish or pointless puffery won’t make your website more findable, and it certainly won’t result in a quality website. There is so much more that goes into developing an SEO strategy… but sufficient quality content is a great place to start.
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