usability
Your Website vs. Web 2.0?
Social media supports your website and extends the value of your investment in that website. Crowdsourced and user-generated content are great opportunities for linkbuilding, wonderful places to meet your customers and show them what great goods and services you offer, and the ultimate in professional networking. So where’s the vs. in “Your Website vs.…
How Original Should Your Website Be?
Naturally, you want your website to be different and exciting. You don’t want it to look as though it were made with a template. You want it to be special and unique. But before you get too carried away, or allow your designer to, think of elevators.
The User Experience at Your Website
Tom and I are working on a very fun e-commerce website right now. The owners are fun, their products are fun, the customers are fun, it’s just a fun project all around. At the moment, the owners probably aren’t having any fun at all.
Planning a Website for Older Users
I’m working with designer Jon Schleuss on a website for the local chapter of the American Association of University Women, an organization to which I belong and which I support wholeheartedly.
Friction at Your Website: Good or Bad?
Friction is a key concept in transportation, but it’s also an important idea in commerce. Economist Thomas Friedman describes human contact during commerce as “friction.”
It’s in There… Somewhere!
Yesterday I finished up edits on content for a new website. One of the issues that came up frequently in the conversation was the idea of repetition. The client felt that we had already said things on some other page, so we shouldn’t say them again.