Google Analytics
Analytics Results Can Be Deceptive
I think you know that I love web analytics. With data about your visitors, you can make strategic decisions based on information, not on guesses. You can tell whether your new promotion works or not. You don’t end up making decisions on the basis of a conversation with one person who feels strongly (and I…
Doing Detective Work at Analytics
When you look at your web analytics, there are some basic things you’ll want to examine: traffic — you usually want to see it increasing steadily. traffic sources — you’ll want to notice what’s bringing traffic and what’s showing the highest conversion rate, so you can do more of that; you’ll also want to catch…
Learn from Your Traffic Sources
When you look at your dashboard at Google Analytics, one of the bits you should always notice is the Traffic Sources. The Overview gives you a pie chart showing how your visits are distributed among Direct Traffic, Referring Sites, Search Engines, and Campaigns.
Where Do Your Website’s Visitors Come From?
One of the things you can learn by looking at your Google Analytics is where in the world your visitors are when they come to your website. Just click on Visitors> Demographics> Location at your analytics dashboard, and you’ll see all the countries that sent you visitors. You can then look closer and see the…
Going Viral
One of my clients has had a bit of online luck: an article at her website was bookmarked at one of the big bookmarking sites, and she’s getting thousands of visitors a day from it. Views for that particular page are up 91,600%.