call to action
The Call to Action
We’ve had clients tell us they want a Call to Action page.
Planning Your Web Forms, part I
Web forms have been on my mind a lot lately. I’m working on forms for a couple of IT companies, FileReplicationPro and Onsharp. There are two big questions when you plan your web form. The first is what information to include or request. As a general rule, people get antsy if you ask too many…
Looking for a Hero
When writing ads, or things that are expected to function like ads such as a landing page for your adwords campaign or a direct mail piece or a call to action, you should think like your readers.