books
Landing Page Optimization: a Review
The second edition of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions is out, and it’s an impressive tome: 461 pages of knowledge that can really make a difference to your online marketing.
The Like Economy
The Like Economy: How Businesses Make Money With Facebook by Brian Carter is just exactly what it sounds like it is: a book on how to make promote your company on Facebook. Facebook is a bit of a quandary for businesses. Facebook gives you theoretical access to one of the largest potential audiences in the…
No Bull Social Media
No Bull**** Social Media: the All-Business, No-Hype Guide to Social Media Marketing by Jason Falls and Erik Deckers is a good book for taking a big-picture view of the idea of social media for business. Falls and Deckers look at how social media serves businesses for branding, reputation management, and increasing sales. They compare social…
Conversion Optimization by the Book
When I told Rosie that our website’s traffic went up 62% in a week, she said, “That just means our conversion rate went down.” She has a point. I’ve just had the opportunity to review two books on conversion optimization, and while I certainly have conversion in mind whenever I work on a site, I’m…
Using Customer Data: Looking at the Sports
In research, we know that there will be a lot of examples in the middle of whatever we’re studying: most of the onions will be fairly round, and about the same size. There are also the sports: the very big ones, very small ones, and very oddly shaped ones. In the context of search, that…
My New Favorite Design Book
One of our current web design projects is being enriched by a client with absolutely no design sense at all. The experience is a little like this, but much more fun, because the client is a fun person.