books
Think Like a Rock Star
Many conversations about social media and online marketing center on measurement of ROI, detailed statistical analyses of engagement, or tech tools. Mack Collier proposes a change in attitude in his new book, Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans.
Power of Infographics – M. Smiciklas
Infographics are trendy, they’re fun, and they’re terrific for social media. On the other hand, from the point of view of the average website owner, they’re a serious investment — certainly in time, and probably also a financial investment as well. It therefore makes sense to get the most out of that investment by creating…
How to Measure Social Media
How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI by Nichole Kelly ought to bring a sigh of relief to a lot of people who have to persuade their bosses that the company Twitter account is not a waste of time.
A.P.E., by G. Kawasaki and S. Welch
We’ve written before about e-books, but our experience (and therefore our advice) has been limited to e-books used for marketing at websites. Creating an e-book in PDF form to offer to people in exchange for their contact information is a popular and successful way of growing your house list. We’ve written e-books of this kind…
Going Social: A Review
There seems to be a never-ending stream of social media books, and there’s good reason for that. While most of them will explain why social media is important for your company (it is) and enjoin you to be authentic (you must), things change so quickly in this field that every new book becomes outdated quickly.…
Likeable Social Media: a Review
I’m working on a social media strategy document for a client right now. It has an analysis of their current social media presence and how it affects their traffic and conversions at their website, a look at the competitive landscape, and lots of screenshots with feedback on opportunities they can leverage. Likeable Social Media: How…