books
The Brand Mapping Strategy: A Book Review
Karen Tiber Leland, author of The Brand Mapping Strategy, is a branding coach. Reading her book feels a lot like sitting down with a brand coach and getting some insight and advice. The tone is friendly, the ideas are accessible, and there are plenty of practical takeaways. Leland starts with a new vision of branding…
UX for Beginners Review
We know from experience that website owners tend to make emotional decisions about their websites, but the more you think about strategic communication and outcomes aligned with your business goals, the more you will love your website in the future. UX for Beginners will send your thoughts in the right direction. “UX” means “user experience,”…
The Best Damn Web Marketing Checklist Review
We delivered a website this week and basked happily in the clients’ response, “Love it!” But for the business owner, receiving a website for final approval can be a bit of a quandary. Especially if you’re planning to take care of the website yourself, how can you know that it’s a good website that will…
Facebook Marketing Strategies
Facebook Marketing Strategies for Small Business by Mark Cijo and Erdal Gul is truly a step-by-step guide. The book begins with a look at Facebook as a marketing platform. Facebook as a marketing platform for small business has changed a lot recently. Most of us would agree that it has become less useful for simple…
Mastering Hubspot: Book Review
I’m a fan of Hubspot. I download their ebooks, admire their marketing tools, read their blog, and have played with — but not purchased — their marketing software. We’ve spoken with some people who use Hubspot in their businesses, though, and this is what we usually hear: “We know we could get more out of…
Finger & Dutta: “Ask, Measure, Learn”
“Likes don’t create revenue,” an article a client sent to us today concluded, “new clients create revenue.” They were making an excellent point. “If you decide to use outside social media firms,” they said, “make sure that you focus them on getting results (leads) and not ‘likes’ or ‘impressions.’” But it’s actually not always that…