2014 Resolutions for Your Website

Ready to get your website where it should be for the New Year? Here’s our list of top resolutions:

1. Install web analytics if you haven’t already done so. If you already have analytics installed, make a resolution to use the data. If you need help with that, give us a call. Making decisions about your web site without data is a waste of opportunity.
2. Determine whether you need an update, a refresh or a redesign. If your website is more than a few years old, you may need a new website. Be realistic about it and include the cost of making needed changes in your budget.
3. Recognize that you need social media and content marketing to get the most from your website. The number of websites has increased exponentially, and almost every business now has significant online competition.
4. The average unmanaged website will not see an increase in traffic year over year, while a well-managed website will. If you don’t have time to manage your website, hire someone like Haden Interactive to do it for you.
5. Consider paid search. As online competition increases and search changes, PPC makes sense for more companies. New research shows that online ads boost offline sales, too. Give us a call if you’d like to discuss the option and we’ll let you know how it might work for you.
6. Think about blogging. Sites with blogs still gain more leads and more visits than sites without.
7. Monitor your online reputation. Smaller companies and less well-known brands may find less discussion going on, but it’s worth setting up a Google alert and using social media tools. It’s also worth making sure your company is listed at review sites so it’s easy for consumers to leave reviews.
8. Use your URL in offline marketing. If your web address is not yet on your billboards, TV and print ads, bags, boxes, brochures, business cards, and invoices, put that change at the top of your list.
9. Work toward an omnichannel experience for your customers. Your customers expect to find you everywhere, and to have a similar experience with you online and offline. They’re looking for information and connection, and if you don’t provide it, someone else will.
10. Are you among the 43% of small businesses with no website? What are you waiting for? Nearly all your customers look for you online now. You need to be there. Give us a call and we’ll make it easy for you.