Content marketing is about providing valuable content, not a sales pitch.
Healthcare marketers choose content marketing above other strategies because the ROI is better, but also because it provides an opportunity for patient education and engagement.
Reach your audience all along their path from problem to solution with great web content, blog posts, white papers, infographics, social media, and more. Generosity with useful content makes your prospective patients open to sales pitches when they’re ready to decide.
Here’s what it takes:
- A clear strategy for reaching, delighting, and satisfying your ideal audience
- Content that meets your audience’s needs at every stage along the way
- A plan to drive traffic to your website
- A strong path through your website to conversion points
- Engagement with new and potential clients
We have a proven record of great content marketing. Let us leverage our expertise in strategic communication to help you reach your goals.
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Why Haden Interactive?
- We’re professional writers. In fact, we have six generations of professional writers in our family. It comes naturally for us.
- We’ve worked with healthcare marketers and health and wellness companies on four continents over the past decade.
- Our degrees in Linguistics and Creative Writing give us an edge.
- We’re SEO experts. We know how to communicate well with search engines and human beings.
- We know what to do with data to gain actionable insights from analytics.
- We’re easy to work with. You’ll find that we honestly care about your outcome — we wouldn’t work with you if we didn’t.
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