Web design
Patient Engagement and Your Website
Things may seem great when you’re in direct contact with your patients. It’s not so great when you read a review of your office a couple of weeks later saying you’re not responsive or that the patient couldn’t get hold of you. And it’s also not great to see that same patient with the same…
UX for Beginners Review
We know from experience that website owners tend to make emotional decisions about their websites, but the more you think about strategic communication and outcomes aligned with your business goals, the more you will love your website in the future. UX for Beginners will send your thoughts in the right direction. “UX” means “user experience,”…
Questions for Ecommerce
We’re adding shopping carts to a couple of websites this week, and I’m noticing afresh how many decisions business owners have to make about their shops, even if they’re not primarily ecommerce companies. Perhaps especially when they’re not ecommerce companies. Retailers typically already have systems for selling tangible goods and have a lot of information…
Do You Need a New Website?
Do you need a new website, or can you make changes to what you already have? The first thing to consider when you make this decision is the technology underlying your website. If your site was built a decade ago, or built more recently with outdated code (often seen with offshore products), then you need…
Pantone Colors of the Year 2016
Yes, this year’s Color of the Year is actually two colors of the year, which Pantone says truly belong together: Rose Quartz and Serenity blue. While many of us will look at this pairing and think of baby showers, Pantone thinks the ethereal blush pink and tranquil blue, used together, will bring calm back into…
What’s Your Website Waiting For?
It would be nice if website builds always went smoothly. In real life, they sometimes get hung up while waiting for a picture, a bio, or some other piece of content. What can you do when you’re stuck in this way? Launch anyway, and change it later. This is often the easiest and best option.…