Web design
Your Website Is Not a Piece of Paper
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”
The Call to Action
We’ve had clients tell us they want a Call to Action page.
Understanding Alt Text
The content that greets visitors to your website is enormously important. The stuff “under the hood” — the meta language that human visitors don’t see — is also important. That includes your alt text. Alt text is descriptions of images included in the code for your images. People with limited vision using assistive readers can…
Navigation Buttons, Marketing, and Your Brain
It shouldn’t surprise us that marketing has a lot to do with the brain. In some cases, marketing efforts are carefully crafted to appeal to visitors in the most logical way. In others, marketing is attempting to bypass the rational parts of the brain and appeal directly to the hippocampus. But there’s also a simple…
Make Online Appointments Appealing
Online appointments are already appealing as an idea. Your patients or clients can make their appointments fast, at any time of day or night when they feel the need, without having to stay on hold or announce their problems aloud in a hallway between meetings. From your side of the phone, online appointment scheduling can…
Support for Your Website
What do you do when you need changes at your company website? We probably need a flowchart here, but let’s look through the main situations in which you might need support for your websites, and the possible solutions.