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Web design
Buttons at Your Website
When you’re thinking about a new website or a new design, even a new page, the buttons at your website may be the last thing you think about. But they may affect your conversions: how and whether people take action on your calls to action. Design Back in the mists of internet time, buttons were…
Pantone Color of the Year 2019: Living Coral
Pantone, the international color experts, chooses a color each year to be the official Color of the Year. For 2019, it’s Living Coral. Pantone figures we need a joyful, optimistic color. Living Coral is more than that: according to Pantone it’s “nurturing and life affirming.” Frankly, we’ve been expecting this ever since we saw the…
Your Website Is Not a Piece of Paper
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”
The Call to Action
We’ve had clients tell us they want a Call to Action page.
Understanding Alt Text
The content that greets visitors to your website is enormously important. The stuff “under the hood” — the meta language that human visitors don’t see — is also important. That includes your alt text. Alt text is descriptions of images included in the code for your images. People with limited vision using assistive readers can…
Navigation Buttons, Marketing, and Your Brain
It shouldn’t surprise us that marketing has a lot to do with the brain. In some cases, marketing efforts are carefully crafted to appeal to visitors in the most logical way. In others, marketing is attempting to bypass the rational parts of the brain and appeal directly to the hippocampus. But there’s also a simple…