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Web design
Is Your Website a Camel?
You know what they say about the camel: it’s a horse designed by a committee. This can happen to websites, too. You sit down with a web firm and provide them with all the information they need to design the best possible website for you — your goals, your resources, your competitors, your target market’s…
Time is Money at Your Website
Time is money for several important aspects of your website, even if it is a cliche. Your domain If you have an old domain, you have a big advantage. If you’ve had something — anything — online for a long time, you get extra points with the search engines. Right now, we’re working with some…
Online Appointments at Your Website
Whether you’re making appointments for your medical practice, booking seats for healthy living seminars, scheduling at your salon, or reserving rooms for your outdoor adventure weekends, your clients would like to be able to make those appointments online. Specifically, 72% of patients in a recent study said they want to be able to make online…
Bad Logos Defined
We see a lot of bad logos. We make logos for people who need them, but often our clients already have logos. Sometimes they’re very fond of them and won’t let us touch them. And sometimes they are bad logos. It’s not just about looks You may like the look of your logo, but that’s…
What’s the “About Us” Page For?
The “About Us” page on your website is one of the trickiest to plan. You don’t really want people to land on it first, so SEO isn’t the main issue. Conversion is central. The essential thing is to understand how people use this page. Many times, “About Us” pages are written as though they were…
Design over Function
I went to a favorite brand’s website recently to do some holiday shopping, and discovered that they had a new website since I had last visited. It’s a beautiful website, with lots of great photos and some interesting animation, which I always appreciate. The layouts on every page were sophisticated and elegant. I could see…