Web design
Online Appointments at Your Website
Whether you’re making appointments for your medical practice, booking seats for healthy living seminars, scheduling at your salon, or reserving rooms for your outdoor adventure weekends, your clients would like to be able to make those appointments online. Specifically, 72% of patients in a recent study said they want to be able to make online…
Bad Logos Defined
We see a lot of bad logos. We make logos for people who need them, but often our clients already have logos. Sometimes they’re very fond of them and won’t let us touch them. And sometimes they are bad logos. It’s not just about looks You may like the look of your logo, but that’s…
What’s the “About Us” Page For?
The “About Us” page on your website is one of the trickiest to plan. You don’t really want people to land on it first, so SEO isn’t the main issue. Conversion is central. The essential thing is to understand how people use this page. Many times, “About Us” pages are written as though they were…
Design over Function
I went to a favorite brand’s website recently to do some holiday shopping, and discovered that they had a new website since I had last visited. It’s a beautiful website, with lots of great photos and some interesting animation, which I always appreciate. The layouts on every page were sophisticated and elegant. I could see…
Pantone Colors of the Year 2021
Back in 2016, global color authorities at Pantone chose two colors for their Color of the Year: baby pink and blue. For 2021, they’ve chosen two colors again: Ultimate Gray and Illuminating, a bright lemon yellow. This is an interesting pair of colors. Gray isn’t even a color, just a shade, but certainly a basic…
Testing Your Website
How can you test your website, and why would you want to?