Web design
Pantone’s Color of the Year 2024: Peach Fuzz
Pantone, the international color experts, have announced their Color of the Year for 2024: Peach Fuzz. This is a nice shade of peach. Peach is essentially a very pale orange, so it has a sense of warmth, energy, and friendliness. Peach is less aggressive than orange, though, and may be considered more upscale. Pantone is…
Masculine Websites
What makes a website masculine? If you try and picture a masculine website, it probably looks like it was either designed back in 1950, or it just wandered out of the desert looking for a cold sarsaparilla. This sort of back in time style is pretty popular with websites trying to capture a male audience,…
Marketing Like Pepsi
When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what they offer how to get it Practically everyone is aware that Pepsi is a soft drink. They know how to go to a store and…
Pink Websites
While leafing through my review copy of The Web Designer’s Idea Book: The Ultimate Guide To Themes, Trends & Styles In Website Design , I realized that pink, like orange and yellow, is an unpopular color on the web. In fact, the safest generalization you can make about pink websites is that the owner of…
Are Stock Photos a Problem?
I have a love-hate relationship with stock images. On the one hand, I know they don’t look authentic. I used to be very adamant about not using stock iphotos on this site, and you will certainly never see a stock image pretending to be our team or any member of our team. On the other…
A Website Redesign
Does your website need a redesign? A website redesign can do a lot of good things for you, but it can be hard to decide when it’s time to make the leap. Here are some questions to consider. Do you need a technical update? There are often warning signs when your website is near end…