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Web design
A New Professional Services Website
Diane Hagerty is a tax professional and business consultant who needed a new website in preparation for publishing a business how-to book. It needed to showcase her writing and make it easy to hire Diane as a speaker, as well as supporting her accounting services. A professional services website is usually the most important part…
The Work in Progress Website
You need a website. You have a business or an organization that is doing things and needs to communicate with people, so a website is a must. You should get your domain as soon as possible, because a .com or .org is still the most valuable, and they’re going fast. The value of your domain…
Pantone’s Color of the Year 2024: Peach Fuzz
Pantone, the international color experts, have announced their Color of the Year for 2024: Peach Fuzz. This is a nice shade of peach. Peach is essentially a very pale orange, so it has a sense of warmth, energy, and friendliness. Peach is less aggressive than orange, though, and may be considered more upscale. Pantone is…
Masculine Websites
What makes a website masculine? If you try and picture a masculine website, it probably looks like it was either designed back in 1950, or it just wandered out of the desert looking for a cold sarsaparilla. This sort of back in time style is pretty popular with websites trying to capture a male audience,…
Marketing Like Pepsi
When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what they offer how to get it Practically everyone is aware that Pepsi is a soft drink. They know how to go to a store and…
Pink Websites
While leafing through my review copy of The Web Designer’s Idea Book: The Ultimate Guide To Themes, Trends & Styles In Website Design , I realized that pink, like orange and yellow, is an unpopular color on the web. In fact, the safest generalization you can make about pink websites is that the owner of…