Web design
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Small Changes That Will Transform Your Website
My company specializes in web content. We do copywriting, SEO, web strategy, online marketing, social media — stuff like that. But sometimes when someone comes to us for content or SEO changes to their website, they need design changes. And sometimes the smartest thing is just to start over.
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Galleries for Your Website
Putting a lot of pictures at your website can destroy your design, make your page load slowly, and prevent you from using the amount of text you need to optimize your page for search and conversions. Using Flash to avoid lots of images can be even worse. Fortunately, there’s an alternative. Galleries can let you…
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My New Favorite Design Book
One of our current web design projects is being enriched by a client with absolutely no design sense at all. The experience is a little like this, but much more fun, because the client is a fun person.
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Choosing the Website Concept
Choosing between a good alternative and a bad one is easy. Choosing between two good alternatives is something else entirely. Frankly, this is why I don’t usually present more than one concept to a client; I’d rather get it completely clear beforehand and go with one confidently. However, some designers — and some clients– like…
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First Thoughts on Typography for Your Website
The subject of typography at your website is a large one, and I’m not trying to cover it. I’m assuming here that you’re not doing the design work yourself, and that what you need is enough information to recognize whether you have a problem, to choose a designer who has the skills you need, or…
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Analytics and Your Web Site Redesign
Industry expert Dave Taylor says that he’s never arrived at a meeting about a site’s SEO redesign to find clients with analytics data. Me neither, unless I bring it with me.