Web design

  • Navigation for SEO

    Navigation for SEO

    I’m working on a website for a public speaker, so I went around looking at the usual navigation for such sites. Someone who’s looking to hire a public speaker is likely to look at a number of these sites, so I needed to know where things usually turned up at those sites. I want to…

  • A Better School Website in a Week

    If you have a classroom website, a faculty webpage, or a wikki for your students, this is a great time to think about how you might want to improve it for next year. Since this site is about search and marketing, and classroom sites don’t care about search and marketing, I’m going to put all…

  • Content vs. Design at Your Website

    Really, it should never be content vs. design; it should always be content and design together, harmoniously collaborating to get you those conversions you want.

  • Changing Your WordPress Theme

    I had the good fortune to win a subscription at Elegant Themes, one of my favorite sources of WordPress themes, so it seems like a perfect time to talk about themes and what you can do with them at your WordPress site.

  • Yellow and Black on the Web

    Rosie and I met with our newest client yesterday. We’re excited about working on their site, and they have a very snazzy logo. It’s a black rhinoceros on a flatbed car, with a yellow background. It could easily be a rock band’s logo.

  • Fast Pages: Does it Matter?

    Yes. It matters. It matters to Google, we know. Google has stated unequivocally that they won’t choose a fast loading page with less valuable content over a page with valuable content that loads more slowly. However, when there are pages with equal quality content, faster pages will be chosen first.