Web design
What to Do with Your Staging Site?
While researching for a blogging client, Kim encountered the interesting phenomenon you see in this screen shot: a company with a new redesign in progress, inviting visitors to come check it out. We don’t know this company, but if I were doing this, I’d be running an experiment to see how people interact with the…
Changing Navigation for Holiday Sales
If you sell products and services that peak during the holidays, now is the time to get started on your fourth quarter marketing. You should be getting promotions on your editorial calendar, planning social media pushes and email blasts, and catalog updates.
The Tags, They are A-Changin’
The new HTML5 <hgroup> tag has been discontinued by the W3C, the web’s governing organization — somewhat behind the scenes. Admittedly, it was on shaky ground with this whole not-fully-baked HTML5 spec we all now know and love. But the tag kind of made sense and we, like most of the web design community, started…
Icons for Your Website
Icons, on the web, are little images that provide information. Some common places where we see them: Social media icons are clickable buttons that take you to the site owner’s social media accounts. Here we see Twitter, Facebook, and LinkedIn icons in colors that complement the website’s overall design: Clickable icons can also be used for…
Usability from the Other Side
When you build a website for your company, usability for your visitors and customers has to be your number one concern. If you plan to keep up your own website, though, usability for the people doing that upkeep should also be high on the list. The screenshot here is from an educational website we’re building…
Redesign: A Financial Services Website
Northwest Arkansas financial planners Beale, Lee and Associates are rebranding their company. They’ve had significant growth and quite a bit of visibility with an ongoing radio show, major press mentions, and a forthcoming book by one of the principals. Headquartered as they are in the home of Walmart, they serve a prosperous clientele, and they…