Web design
Evaluating Your Mobile Website
How are things for people who visit your organization’s website on their tablets or smartphones? If you have a great responsive website that was built recently, or a special mobile version of your site, it’s probably good. If you have an older website, it’s probably pretty bad. Before you decide what to do about it,…
Using a Landing Page Plugin
Landing pages — in the sense of a sales page, not in the sense in which we use the term in Google Analytics — are an important part of online marketing. We know that the online path to purchase is a lot more complex now than it used to be, but we also want to…
Is Web Redesign a Thing of the Past?
Just a few years ago, it was customary to build websites in HTML and CSS, to launch them, and then to leave them alone for a few years till they became out of date, at which point they would be redesigned. The process was much like redecorating a home. You create a room, and when…
Realtor’s Website Makeover
We’re getting ready to launch a new website for local realtors Clark Partners Realty Group. CPRG pride themselves on their marketing skills, which help them get the best results for home sellers here in Northwest Arkansas, and on their appreciation for the local community. They’re also a special group of people, with a blend of…
5 Keys to a Successful Landing Page
When you check your landing page report at Google Analytics, you’ll see the pages through which people entered your website. Chances are your home page will be the top choice. When you build a landing page, you’re doing something quite different. A landing page in this sense is a separate sales page outside of your…
Slider Images
As a general rule, we have banners designed for the slider or gallery when we build a website. We build WordPress websites, so we typically have a slider picked by the designer of the site, we have specific pixel by pixel sizes for the banner images, and we convey that to the graphic artist along…