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Web design
Pantone Colors of the Year 2016
Yes, this year’s Color of the Year is actually two colors of the year, which Pantone says truly belong together: Rose Quartz and Serenity blue. While many of us will look at this pairing and think of baby showers, Pantone thinks the ethereal blush pink and tranquil blue, used together, will bring calm back into…
What’s Your Website Waiting For?
It would be nice if website builds always went smoothly. In real life, they sometimes get hung up while waiting for a picture, a bio, or some other piece of content. What can you do when you’re stuck in this way? Launch anyway, and change it later. This is often the easiest and best option.…
Need States and Websites
I’ve been reading The Dorito Effect, a fascinating book about the food industry in America. At one point, there’s a discussion about how some food companies are no longer thinking of their customers as an Asian-American housewife or a Hispanic Millennial guy, but are thinking instead about need states. The housewife might need to fix…
Changing Your WordPress Theme
One of the great things about redesigning a WordPress website is that you can change the design completely without disturbing the content. When a traditional website gets a redesign, you will usually have to move all the content — the words, the pictures, all that — from the old website to the new one. This…
Pitfalls of Website Meetings
I was first into the conference room yesterday for a meeting with a marketing director and a passel of engineers, so I had time to look around the room. On the table was a tray containing some awards, plus candy and a bottle of hand sanitizer identified as “Stress Relief” hand sanitizer. The unintended implication…
Adding to Your Website
When he was about four years old, my youngest son told a group of adults that astronauts had gone to the moon in the old days. It was true, but I remember the looks of consternation at the idea of astronauts being part of the old days. You may feel that way about websites, but…