Web design
Need States and Websites
I’ve been reading The Dorito Effect, a fascinating book about the food industry in America. At one point, there’s a discussion about how some food companies are no longer thinking of their customers as an Asian-American housewife or a Hispanic Millennial guy, but are thinking instead about need states. The housewife might need to fix…
Changing Your WordPress Theme
One of the great things about redesigning a WordPress website is that you can change the design completely without disturbing the content. When a traditional website gets a redesign, you will usually have to move all the content — the words, the pictures, all that — from the old website to the new one. This…
Pitfalls of Website Meetings
I was first into the conference room yesterday for a meeting with a marketing director and a passel of engineers, so I had time to look around the room. On the table was a tray containing some awards, plus candy and a bottle of hand sanitizer identified as “Stress Relief” hand sanitizer. The unintended implication…
Adding to Your Website
When he was about four years old, my youngest son told a group of adults that astronauts had gone to the moon in the old days. It was true, but I remember the looks of consternation at the idea of astronauts being part of the old days. You may feel that way about websites, but…
Google Pushes Mobile Friendly
We build responsive websites, but we also work with people who have older websites, and the question of whether they really need to change their websites right now comes up frequently. Some companies know they’ll need to update their website some time in the next few years anyway, and figure they’ll wait till they can’t…
A Beautiful New Ecommerce Website
Holland Wildflower Farm is a 30 year old nursery and farm specializing in wildflowers and native grasses.