Web design
Keeping an Eye on Your Website in Progress
Do you like the idea of letting your web team create your website while you go about your business, sometimes wondering with happy anticipation what it will look like? Do you look forward to the day your site is ready as you might look forward to your birthday, when you finally get to open all…
Relaunching a Website
MyFreshPlans.com is Haden Interactive’s lab site. We initially launched it in April, 2011. I had been working with Artsedge, the Kennedy Center’s educational website, and one of my jobs was to find good sites to link to for all the lesson plans I wrote. There I was with PageRank 8 links to hand out, and…
Page by Page: About Us
The About Us page may be the most misused page on the average website. Some designers use it as a catch-all for all the random things the client wants, as though no one would ever look at it. Some site owners use it as a “Why choose us?” page, as though everyone would look at…
Page by Page: Your Homepage
For most websites, the home page is the most popular landing page, the most popular page, and the only page a lot of visitors see. And yet visitors may give your website only 4-12 seconds before they decide whether to stay or leave. Your homepage has to stand up and say, “Hi!” The example above,…
Do You Need a Website or an Ad Landing Page?
One of the trends we see in online marketing recently is a tendency to rely more on ads in the digital space. For one thing, ads take up more of the space in search engine results pages (SERPS) than they used to. For another, generative AI mixed with search limits the number of searches that…
Floating Along with Your Website
It’s the nature of my job that I’m usually working on building sites or rebuilding them. But one of the great things about a website is that it will continue to work for you even when you’re not working on it. With you or without you, your well-designed and optimized website will do its…