Web content
Compliance and Your Website
We have clients who read their blogs often and write posts on occasion. We have clients who just drop in every once in a while to have a look at their blogs, because the whole point of hiring a blogger is to avoid doing that work yourself. But we also have clients who need to…
Meta Descriptions for Healthcare Websites
Your website’s meta description is an HTML attribute that tells browsers what your page is about. Your website’s meta description is on your homepage, but every page and post on your website should have its own meta description. Meta descriptions for healthcare websites are the same as those for any professional website, but there are…
Making Technical Content Readable
Sometimes you have to share technical information at your website. Making that content readable is very important. If it’s not accessible, research tells us, visitors will leave and go look for something they can understand better. The example in the image is from a medical spa website. This company injects toxins into people’s skin and…
7 Ways to Improve Health Literacy
If you improve health literacy, you improve public health and wellness. One of the biggest obstacles with health literacy is that the best health information isn’t always the most accessible information. This means that the burden of improving health literacy often falls on the shoulders of doctors and medical professionals. It’s true that health information…
Healthcare Content Marketing by the Numbers
According to a recent study, 69.2% of healthcare marketers surveyed use content marketing, yet only 27.8% consider it highly effective. The most popular answer — from two thirds of respondents — is that it’s “somewhat effective.” 75% thought their content promotion strategies were “somewhat effective.” In other words, healthcare marketers are generally not very happy…
Coronavirus Misinformation
You can’t believe everything you read, and that is certainly true on the internet. Some studies have found that more than half of the health information available on the internet is false. Right now, the World Health Organization is concerned that we’re facing a pandemic of coronavirus misinformation. The State Department is worried about it,…