Web content
What’s the “About Us” Page For?
The “About Us” page on your website is one of the trickiest to plan. You don’t really want people to land on it first, so SEO isn’t the main issue. Conversion is central. The essential thing is to understand how people use this page. Many times, “About Us” pages are written as though they were…
An Hour’s Worth of Good Content
At a WordPress KC meeting, a presenter on SEO answered the question, “If you had only one hour to spend on SEO, what would you do?” His answer was the same as mine when I was asked: create some good content. That answer tripped off both our tongues without any need for deep thought. Search…
Section 230 and You
The Communications Decency Act of 1996 has a provision known as Section 230, which says, “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” That means that Facebook is not the publisher when you post something on your…
Is It Christmas at Your Website?
I wrote a “Happy Holidays” message for a client’s newsletter this week. “Feel free to mention Christmas,” he told me, pointing out that his demographic is largely Catholic. It made us think about how we’re handling Christmas for clients’ websites, and you might be thinking about that, too. If you’re a CPG company, of course,…
Tired of Your Website’s Design?
There are a lot of good reasons to change your website design, but we’ve recently had a couple of queries about changing because the site owner is tired of it. “I’m tired of looking at that color and I want something new,” is a valid complaint, and we’re happy to oblige. If your website has…
Your Website’s Inner Pages
What good are your website’s inner pages? We find that many of our clients don’t appreciate their website’s inner pages as much as they might. The homepage gets all the love and the inner pages — service pages, blog posts, product pages, and so forth — get forgotten. Here are some reasons we think they…