Web content

If you have a local business, making it clear to search engines that you should be offered to local customers isn’t difficult: put your local address on your website, make sure you’re listed in Google Places and other local lists, get some local links, and you’re set.

Mobile first, responsive design, mobilizing plugins, separate mobile sites?  Discussions of the web experience for mobile devices dominate gatherings of web pros right now, but the actual content tends to be left out of the conversation. I was, therefore, very pleased when content strategist Karen McGrane answered my question on the subject in this month’s…

There are some things every website needs, and the most important can be boiled down to this: who you are, what you offer, and how your visitor can get it. This is not about visibility (although a clear statement search engines can understand is a big help) or about your relationship with your customers (although…

Technorati listed 16,588 food blogs as of May 31, 2012, so there are probably 17,000,000 or so by now. This reflects the fact that people look for information about food online. They look, according to Google Insights for Search, for recipes, nutrition information, food trucks, fast food, Chinese food, restaurants, cake, kale, quinoa, and chicken,…

I’ve been rewriting (updating, optimizing) a lot of websites lately. For me, it’s a matter of looking to see what needs doing and doing it, and it doesn’t really matter what it’s called. If it’s your website, though, and you’re looking to hire someone to improve your web content, you might choose to determine which…