Web content
Marketing Like Pepsi
When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what they offer how to get it Practically everyone is aware that Pepsi is a soft drink. They know how to go to a store and…
Keywords: It’s Complicated
Once upon a time, the relationship between search engines and keywords was simple. People would type a word into the search box and the search engine would simply show all the pages with that word, probably in chronological order. You can still see this type of simple search engine on most internal site searches. Then…
Long Form Content for SEO
What is long form content? People have different definitions of long form content. In plain English, long form content refers to articles, blog posts, eBooks, white papers, guides and other types of copy with a high word count. What’s the minimum word count for long form content? Some say 1,200 to 1,500 words, others say…
Are Stock Photos a Problem?
I have a love-hate relationship with stock images. On the one hand, I know they don’t look authentic. I used to be very adamant about not using stock iphotos on this site, and you will certainly never see a stock image pretending to be our team or any member of our team. On the other…
Dumbing Down Your Website?
“I know I have to dumb down my website,” a business owner told us. He had built his own website, and it contained some good information. We had some suggestions for ways to make the site communicate better with search engines and perhaps also with prospective customers. Dumbing down wasn’t actually what we had in…
Infographics ROI
People love infographics. They’ve gone from a trend to a basic, and the 63.4 million infographics in Google images tell you something about their popularity. But there are those who question the value of infographics. Here are some of the points made by the naysayers: Poor quality infographics are all over the web, lessening the…