Web content
Optimizing Your Site for a Brand Name?
We’ve been working on a couple of websites that sell consumer products: physical objects, in other words, that people buy and use. They are not the manufacturers, but are retailers selling stuff. When you have a site selling an object, it seems reasonable to use the name of that object as your main keyword.
Bringing the Right People to Your Site
How can you tell if the right people are coming to your website? How can you be sure who those people are? How can you invite them over to visit your site? Read on and I’ll tell you. Haden Interactive is a custom shop: each client gets a different strategy and we use data-driven decisions…
Above the Fold? Does It Still Matter?
We’re polishing up a new website for a tax software company right now. Tom has created a home page that uses the color blocking that is one of the strongest trends in web design for 2013 (Josepha will be sharing the rest of her list later in the week).
How to Use the Edit Flow Plugin
Edit Flow, a WordPress plugin, is a great tool for blogs that involve collaboration. This is an open source WP project, and they’re looking for people to help, but there is currently no cost for this robust tool.
How to Use News If You Aren’t Newsy
One of the main things we do online is stay up to date on news. Some three quarters of internet users check the news in a given week, so it makes sense to blog about newsworthy topics and to post about the news in social media. Some topics are inherently newsy. We find it easy…
Power of Infographics – M. Smiciklas
Infographics are trendy, they’re fun, and they’re terrific for social media. On the other hand, from the point of view of the average website owner, they’re a serious investment — certainly in time, and probably also a financial investment as well. It therefore makes sense to get the most out of that investment by creating…