Web content

Traditional site design and development uses HTML tags to identify parts of a website and how those parts should look. You can specify the header, content, and footer along with many other things. These traditional HTML tags don’t provide much context for the meaning of the information inside them.

Allowing people to buy things, register for things, book appointments, and pay their bills online is now so easy that more companies are providing this for their customers — and therefore more companies are having to deal with related issues in their web design.

During a recent SEO Launchpad training, we were looking at a participant’s website. We had used the Google Adwords Keyword Suggestion Tool to get a quick idea of what Google thought the website was about.

Content marketing works well, and it’s not that new an idea. Jell-O’s free cookbooks from the early 1900s were a perfect example: content that was useful and entertaining for their customers and which also encouraged them to buy more.

We produce about 30,000 words a week over here, so I’m not going to claim that we never have a typo. I will say that we try very hard to catch any errors before they’re published, and that we instantly correct any error found at any time after publication.

Recently I wrote about optimizing your page for a product name. Sometimes, I suggested, it would be better to optimize for people who are at an earlier point in the decision making process — people who haven’t yet gotten to the stage of looking for a specific product. In the comments, Jessica said, “Interesting points!…