Web content
Making a Messaging Persona
According to CBS, an average American consumer may see 5,000 ads a day. They’re not going to pay attention to most of them. Setting your brand apart is necessary to get them to pay attention to you instead of someone else. A persona, or a role you use when communicating with customers, can help you…
Pinnable Images Step by Step
Visual social media site Pinterest is now the biggest driver of visits to e-commerce sites, and it can be very useful for brand sites, too. The key to getting others to pin and repin your content at Pinterest is making sure you have pin-worthy images. Working from our previous discussion of pinnable images, here’s a…
Bing Boards
Bing has something new — Bing Boards, “boutique content” which will show up on the first page of Bing’s search results. Right now, you have to request an invitation, so we can’t jump in and try it out. However, we can see how it’s going to work. At right, you see the site where you…
Choosing Photos for Your Website
We’re putting the finishing touches on a website for an educational initiative, and adding those touches has brought up a lot of points about photos. Big photos are popular on websites, even trendy. The site owner for this website showed us a number of sites she likes, and nearly all had a big photo as…
Using SEO if You Have No Competitors
I’m writing a website for a county: pages for the assessor, the parks department, and all that. we normally check out an organization’s competitors when writing their website, and of course a county doesn’t really have competitors. There aren’t competing coroner’s offices jousting with you for the keyword “county coroner’s office.” There’s no competing tax…
Picky, Picky, Picky
We’ve had two clients apologetically say they were being picky in the past week. In one case, it was about describing a plane as “our plane” when they actually charter the plane. The other was about making a phone number a bit larger.