Web content
Blog? Forum? …A Community Page!
We’re working on a new website for a community action organization. Among the pages they know they want is something they’re thinking of as a community page. A page where people could, well, do the stuff they might do if they were to come into the office: get news about the organization, share stories, leave…
Say It in Seconds
The average web visitor doesn’t read much of your lovingly crafted text. You have only 5-12 seconds to get your message across well enough to persuade that visitor to stay. For some people, this makes it seem pointless to write a good amount of text on the page. Think again.
Leave Out the Parts People Skip
Writer Elmore Leonard died Tuesday at the age of 87. The popular novelist left 10 Rules of Writing. Most of these don’t apply to web content, frankly, or at least not to the content for websites designed to represent businesses and organizations. If your business site’s homepage begins with, “It was a dark and stormy…
Solving Problems with Your Website
People get online for entertainment, to talk with friends, to get information, pay bills, do their shopping, settle an argument. In addition to all those daily tasks and amusements, people also get online to solve problems. They search for “back pain,”computer problem,” “fix iphone,” “shoe repair,” and “swine flu symptoms,” just to begin with a…
Talking to Robots Slide Deck
When you write for the web, you want to be able to communicate well with the people who see your website. However, if you don’t also communicate well with search engines, no one will find your website, so it won’t matter how well it’s written. Here is a presentation on copywriting for your website… writing…
Who Loves Your Brand?
Who really loves your brand? You do. T.J. Foltz, president of Humankind Water, in an interview, made the point that you find your product, your company, and your goals more entrancing than even your most passionate brand advocate does. That means you have to get to the point quickly. It’s like the photos of your…