Web content
The Size of the Pie
If your company wants a bigger piece of the pie, there are two ways to go: Cut a larger slice from the same size pie. Make the pie bigger and see your share grow along with it. That is, increasing desire for your goods and services so that the overall demand is greater allows you…
Marketing vs. Sales
In Gino Wickman’s book, Get a Grip, a fictional company debates whether sales and marketing are the same thing, or different things. In the context of a company organization chart, that’s an important question. Do you have a Marketing Director and a Sales Director, or should one person oversee both? What about your website? Is…
Content Strategy: Connecting the Dots
One of our clients asked, “Can we separate out the blog traffic?” He’s not so sure, he tells us, that the blog at his website is really important to his online marketing strategy. There are two questions here. First, is the blog bringing people to his website? For most clients, and indeed for most websites…
Content and Conversions
We wrote on Friday about the value of a long-term content marketing strategy that doesn’t focus on sales alone. We’re also working with several clients to identify the specific sources and tactics that bring converting traffic. Is there a conflict? Before we answer, let’s do a thought experiment. Imagine visiting three brick and mortar stores:…
A First Look at Accrisoft
First choice for a business website is a professionally-designed custom website with professional content. But what if you’re working with limited funds, and you have to prioritize? The main driver of traffic and conversions is your content. Design is important, but a pretty website without compelling content and ongoing marketing won’t bring you business. What’s…
Product Information at Your Website
Gideon was talking recently about a company he admires. They give to causes he believes in with every purchase and make a point of their socially conscious stance at their website. The strange thing, he said, is that they don’t mention how or where their goods are made. That made him suspicious. The takeaway here…