Web content

BrightLocal’s annual survey of consumer trust showed that consumers are even more likely to trust and rely on reviews they find online this year than they were last year. The survey of more than 2,000 consumers turned up strong trends: 84% of respondents use the internet to search for local businesses — 15% do so…

Your About Us page is usually not important for SEO — you don’t really want people to start there. Only about 10% of your visitors will usually visit your About Us page, so it’s not super important for usability, either. About Us pages are quite important for your business — they’re typically visited by people…

Providing data is a big business, or rather a lot of big businesses, and people are willing to pay hundreds of dollars for a great research report. That means that you can provide value to your website visitors by sharing information from surveys, even if yours are on a smaller scale than a survey from…

Confused by syndicated content and duplicate content? Let’s take a closer look. Think of a newspaper first — a newspaper printed on actual paper. Every town would have its own, and some of the local content would be original, but many of the stories would come from the Associated Press. There would be syndicated columnists like…

Google’s Holiday Shopping Intentions Survey last year found that 4 out of 5 holiday shoppers considered the internet the most useful source of information for their shopping plans, and that more window shopping took place online than on TV or in catalogs. Smartphone owners are using their phones when they shop in brick and mortar…

We’ve built a few bilingual websites lately, and in the course of those builds we tried out several different options for translation, ranging from simply building two pages (one in each language) for each page and creating separate menus for each to installing auto translation plugins and even using a ready-made bilingual WordPress theme. While…