Web content
A Beautiful New Ecommerce Website
Holland Wildflower Farm is a 30 year old nursery and farm specializing in wildflowers and native grasses.
Coordinating Content
Back in the day, advertising was about settling on one message and getting it in front of possible buyers as many times as possible. Ad men came up with a winning slogan, paired it with an earworm of a jingle, stuck a highly-recognizable package picture in, and did their level best to make sure that…
Content Creation
Digital marketing offers a myriad of channels for reaching customers and potential customers: your brand website, still one of the most trusted sources of information for consumers social media, from Pinterest to LinkedIn to Learnist your company blog, plus other blogs from your team members to brand ambassadors guest posts and online magazine articles podcasts,…
Creating Meet the Team Pages
The vast majority of consumers go online to find information about local companies even before they visit the company. “Meet the Team” pages can humanize your company and help people feel that they know you. There are lots of ways to approach this kind of page. The first thing to consider is who you plan…
Duplicate Content Revisited
Duplicate content — having the same text at your website repeatedly, or having the same text found elsewhere on the web – is the kiss of death from an SEO standpoint. Google doesn’t want to show people several sources of the same content, so the SERPs show only the first website that published that content,…
Heard About the Death of Keywords?
Lately you may have been hearing a lot about the supposed Death of Keywords. It’s been a long journey to this point starting with some major updates Google made to their Analytics around this time in 2011. In 2011 Google added some additional security measures to their search engine which caused around 30% of organic…