Web content
Trying Out Foter
A client told me about Foter, a WordPress plugin that brings you tens of millions of free photos. We generally buy stock photos, find Creative Commons photos, or take appropriate photos for blog posts, make sure we’re well within our rights, and don’t bother the client with the details. However, this client keeps a database…
Is It OK to Have Bad Content?
Web content is an essential part of search engine optimization. If you want people to find you online, you must post regular, original content. Google is constantly trying to improve their search algorithm to ensure that users find the best and most relevant search results, and that nearly always means stronger content. Without quality, searchable…
GA Landing Pages Report
“I’m fascinated by the landing pages report,” a client told us last week. She wanted to know why some posts continued to bring traffic to the website year after year — and why, in many cases, these were not the posts she would have considered most important. At its simplest, this is an easy question…
Passion and Online Marketing
Every now and then I read a blog post or a line in a book on marketing (usually books that devote a mere couple of paragraphs to online marketing) that assures entrepreneurs that they should write their own web content because “no one else has your passion for your work!” There’s always an exclamation point.…
Post Length & Mobile Visits
The days when people exclusively surfed the web with big screens are gone. It’s not that people don’t go to websites on desktop computers any more, but mobile devices are becoming an equally popular, if not more popular method for browsing websites. Last year, it was reported that there was more time spent on the…
Sharing Company News
I remember back in the pre-internet days, many companies would send out a press release every time one of their team attended a conference or got a promotion or wrote an article. That’s what was in the Business section of the newspapers, for the most part. Now, it’s tempting for companies to do the same…