Web content
5 Common Content Mistakes
We specialize in web content, and when we build websites, they come with content — either we write it for you or we optimize your existing content. The average web designer doesn’t do that: they expect you to provide all the content for your website. And of course, if you build your own website you…
Content in a Website Redesign
5 Content Questions to Ask when You Change Your Design When you redesign a traditional website, you typically have to start from the beginning. You can copy and paste your words into a document and use them again, but you’re building your website from scratch, so this can be a big effort. Right now, we’re…
Keyword Variations for SEO
Keywords, when you’re talking about SEO, are the terms people type into the search box at their favorite search engine when they’re looking for your goods and services. You want to know what those words are and then you want to make sure that you have great pages for people seeking those keywords. The search…
Useful Websites
If you’re considering “just one word” or “word of the year” for your website this year, one of the most valuable single words for your website could be this one: useful A study conducted by Google, TNS, and Ogilvy found that 73% of consumers surveyed ranked “regularly giving me useful information” as the top reason…
Halloween Posts on Your Company Blog
Should you be posting about Halloween on your company blog? Not if your target demographic would be offended or your brand wouldn’t benefit from the frivolous nature of such a post. We’re doing seasonal posts for about half the sites we blog for. Here are some ways to make it work. Write a normal post…
Snotty Smarty-pants Cyber-speak
The following comment showed up on a client site: On this page, I see the words “permalink” and “pingback.” What in heaven’s name are those terms supposed to mean? Seriously! Please communicate with us in English — not via some sort of snotty, smarty-pants, “cyber-speak” ! ! ! The client contacted us to find out…