Web content
Social Media for Your Gym
Strategic social media can drive traffic to your website, create a sense of community, increase engagement with your clients, and help you reach new potential customers. People often talk about and search for information on fitness in social media, including on the social media powerhouse Facebook, so it’s good sense to use social media for…
Patient Education: A New Study
A recent study in the American Journal of Roentgenology shared some disheartening data about online patient education. The good news is that more than 50% of the American hospitals and clinics that offer mammograms also had some online patient education materials about mammography. If that doesn’t sound particularly good, I’m with you. Out of over…
Writing about Your Staff
Most medical professionals and healthcare facilities would agree that their team is an important part of the business, and a reason people come back to them. So the classic About Us page, with a group photo of the staff, or individual photos and brief bios, often makes sense. At least, it makes sense that it…
Medical Misinformation on the Web
Northwest Arkansas, where I live, is in the throes of a mumps outbreak. So is Harvard, but it’s still nothing to boast about. The state Department of Health sent out information on the subject, and we duly researched and wrote about it for a client. As I was working on this, I couldn’t help but…
Trying Out Adobe Spark, Part I
Adobe Spark is more than a simple graphics tool, but it’s a great simple graphics tool, so let’s start with that for today’s Tool Tryout Tuesday. Making a graphic for your blog or social media starts, at Spark, with your text. This is an Adobe tool, so it has a stylish interface and it’s fun…
5 SEO Writing Tips
As Google constantly works on their goal of making the search algorithm as good as human judgements, SEO is increasingly more about the right kind of content than it is about tech choices or gaming the system. SEO writing is therefore increasingly important. But what kind of content works well for SEO? Here are five…