Web content
5 Ways to Bring Patients to Your Website
Your practice website can bring you new patients, but it can also help you serve your current patients. How can you bring patients to your website so they can benefit from it? First, think about your goals. Do you want to provide patient education? Would you like to streamline your practice by allowing patients to…
Web Content Responsibility
Coca-Cola is being sued. The lawsuit charges that the Coca-Cola company knows its sugary drinks are unhealthy, and that it has been deceiving consumers into thinking otherwise. Conversations about the lawsuit include several common viewpoints: Everybody knows that Coke is bad for you, so this is a matter of personal responsibility. Coke is no worse…
Producing Content for Content Marketing
As I prepare year-end analytics reports for our clients, I’m seeing the results of good content marketing. Our clients rank #1 at Google, according to the Google Search Console, for thousands of valuable keywords. They get traffic from links at The Atlantic, The Huffington Post, Lifehacker, Wikipedia, and many more high value websites. They see…
Coping with Cyberbullies
When we think of cyberbullying, we usually think about the middle school kid being hounded by other middle school kids at their YouTube account. Then one day you check your website and find a message like, “You morons don’t know anything about vaccination. How much does Big Pharma pay you to push this !@#$ onto…
A New Yoga Studio Website
Arkansas Yoga Center, a local yoga studio, needed a mobile-friendly website. We were very happy to work with them to redesign their site to meet their needs. A yoga studio website needs a high level of functionality plus visual appeal, and competition has certainly grown since this studio was established. We wanted to see improved…
Medical Website Rules: Section 1557
In the early days of the Health Information Technology for Economic and Clinical Health Act (the HITECH Act), “covered entities” like hospitals, clinics, doctors, and the like were protected from penalties if they could prove that they didn’t know the rules. That protection was removed. Now, it’s assumed that covered entities know or should know…