Web content
Do Your Visitors Care About Punctuation?
Recently I’ve seen a lot of websites with one particular punctuation error.
Anchor Text for Outgoing Links
From the point of view of SEO, we have good reason to be concerned about the anchor text for our incoming links, but from the point of view of usability, we should think carefully about the anchor text for outgoing links.
5 Reasons an Expert Needs a Blogger
We write about some very specialized things: lifestyle dentistry, dense breast tissue, chemical regulation compliance, healthcare funding in U.S. territories, stuff like that. We are not top experts on these subjects, so I was not surprised to get this question recently: “I’m an expert on this subject. Why would I want you to blog for…
6 Steps to a Green Website
Is your website green? We’re not talking about literally green websites here, though this is the year for them, but about eco-friendly websites. You’re already making a green choice by using digital marketing rather than print, but you can be even more environmentally friendly by choosing a green website. 6 steps toward a green website…
Giving Advice at Your Website
As a professional blogger, I give out a whole lot of advice online. At the blog you’re now reading, I share advice about online marketing and web content and design. At other blogs I write, I tell people the importance of bone density tests and the growing evidence of a connection between oral health and…
Curating Content
We set up a couple of lab sites a couple of years ago. At one, we did nothing but add great content every weekday. We did an initial linkbuilding campaign and a little social media, but our main strategy was new, original content every day. At the other, we wrote up a dozen pages of…