Web content
Duplicate Content at Doctor’s Websites
Duplicate content is one of the most common issues we see at websites that aren’t performing as well as they should. Duplicate content at doctor’s websites is particularly common, because so many practice websites are bought as a product rather than custom built. Why do doctor’s websites have this problem? These doctor’s websites are usually…
Factors Affecting Website Costs
Since I wrote about how much a web site costs, I’ve had lots of questions about the subject. One of the most common is, “Why do prices vary so much?”
Where Should Your Content Live?
The essential steps toward effective content marketing include creating a strategy, producing great content, and promoting that great content. So how and where should you publish that great content? Where should your content live? We’re not talking about real estate or interior decorating here. We’re talking about choosing the right platform for your content. On…
HIPAA-Compliant Blogging
Got any good patient stories? Of course you do. If you’re a medical professional, you will have interesting stories from your practice, and it may seem natural to use them in your blog. In fact, one medical blogger wrote, “My life – and my blog – would be boring without patient stories… But at the…
Redesign for a News Site
Haden Interactive built a website for the Puerto Rico Report back in 2012. While the site has been very successful and has benefited both from our daily management and from a hands-on owner who collaborates well with us, there comes a time when a website needs a new look. Designer Tom Hapgood, the original designer…
Readable Healthcare Content
Content marketing is ideal for healthcare. Not only is it an excellent marketing option, but it also provides opportunities for patient education and patient engagement. But healthcare content marketing can present a challenge: readability. In fact, a recent study of patient education materials on medical websites found that the average reading level for these materials…