Web content
Make Online Appointments Appealing
Online appointments are already appealing as an idea. Your patients or clients can make their appointments fast, at any time of day or night when they feel the need, without having to stay on hold or announce their problems aloud in a hallway between meetings. From your side of the phone, online appointment scheduling can…
Is Your Web Content Boring?
We were optimizing web content for a client who manufactures and sells health and beauty supplements. He went into some detail about the history of his first website and his company. “That’s why,” he explained quite seriously at one point, “our content is long and boring.” Long or short, you don’t want your content to…
If Your Website’s Customers Are Not Tech Savvy…
Every business, practice, and organization needs a website. Even if you know that your typical client isn’t that comfortable on a computer. But what should be different about your site if that’s the case? I recently had an opportunity to observe a number of unskilled internet users. Here are some behaviors I noticed: They’re…
A PDF or a Web Page?
You’ve got some great content that you want to put on your website. Should you create a PDF and upload it, or build a web page? Here are the points to consider as you make that decision: Search Remember, your PDF may not be readable by search engines. This is certainly true if it’s a…
Welcoming Website Visitors with Disabilities
When we think of accessible websites, we often think about web visitors with limited vision. A talk by Kelly Dwan at WordCamp Europe made me realize that we should also be thinking about people with limited mobility when we work on websites — at least for local businesses. People with disabilities may be looking for…
Website Content Makeover
Every semester for several years, designer Tom Hapgood and I brought our classes together (virtually) to create a free website for a good cause. Tom’s web design class created the design and my writing class took on the website content, and the organization we worked with ended up with a great new website.