Web content
Rethink Your Home Page
For most websites, the home page is the most popular page.That doesn’t mean that most of your visitors start on that page, though. Any page at your website can be a landing page, an entry page, for your website. Site owners often think about their homepage as though it were a physical magazine. People pick…
Using Testimonials on Your Website
Testimonials are great for your website. Just as news is more convincing than paid advertising, the things other people have said about you can be more convincing than the things you’ve paid someone to write up as marketing copy.
Using Keyword Tools
Choosing the right keywords for your website should be one of the first steps when you design or redesign your website. It continues to be important as you work on content marketing and add fresh SEO-focused content to your website. Is it worth using keyword tools to help automate the process?
What Your Customers Care About
When you plan your content marketing strategy, you’ll need to think a lot about your organization. You must have a clear understanding of your product, a realistic assessment of your assets and strengths, and a beeline toward your business goals. All those things inform your strategy. Your writer or blogger needs to think about something…
Content Marketing for Doctors
A new survey on healthcare marketing tells us that 83% of respondents are using content marketing this year. That’s a big jump from last year. 93% believe that content marketing is effective, but 58% feel like their strategies are just “somewhat effective” — that’s the same as last year. About one third actually say they’re…
Content Marketing for Insurance Companies
Will content marketing work for insurance companies? Absolutely! Content marketing is not a new idea, but it is taking over from traditional advertising. Modern consumers seek out information as part of their path to purchase, long before they talk with a sales representative. The better your website is at providing that information, the more likely…