Web content
AI, Article 13, and Copyright Rules
A few years ago, our graphic artist alerted us that someone was using a logo he had created for a client of ours. The infringer had made a small change and they were using it as their Facebook logo. It was a clear case of copyright violation. We reported them to Facebook. Facebook’s response was…
Getting the Most Out of the Web Content You’ve Bought
Once you’ve produced or paid for an article, a blog post, a video — then you own it. It’s yours. You can post it and forget it if you like, but you can also work on getting the maximum mileage from it. Do you really own your content? First, make sure that you actually own…
Web Content for Local Search
Local search is different from general search. Your rankings for “mammogram near me” depend on a different set of factors from your rankings for a post discussing mammogram controversies. Nonetheless, we know that optimizing a website for local search and then leaving it alone doesn’t get great results. Local or not, the value of your…
Your Website Is Not a Piece of Paper
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”
The Call to Action
We’ve had clients tell us they want a Call to Action page.
What Does Google Think Your Website is About?
First the disclaimer: Google is not a person; Google doesn’t think. Now that I’ve gotten that out of the way, let me ask you — what does Google think your website is about?