Strategy
The 4-D Website
We’re building a website right now for a global organization that holds events every few years. In between the events, they don’t want to keep up with events, accept registrations, sell merchandise, or really put much energy into their website. But they definitely want to look good when people drop by. When their events come…
Should You Be Linkbuilding?
Linkbuilding can be a high value activity for your digital marketing strategy — if your website is ready. High quality links from other trusted websites to your own website continue to be important for SEO. First, they’re one of the top factors in Google’s algorithm. Second, they drive traffic to your website — people who…
Why You Don’t Want a DIY Website
I’m speaking at WordCamp Kansas City today, and looking forward to it. Unusually for me, I’m doing a presentation for beginners: “The Care and Feeding of Your New WordPress Website.” The presentation was inspired by a very enjoyable project I did earlier this year with an intrepid nonprofit creating a DIY website (with a little…
The Brand Mapping Strategy: A Book Review
Karen Tiber Leland, author of The Brand Mapping Strategy, is a branding coach. Reading her book feels a lot like sitting down with a brand coach and getting some insight and advice. The tone is friendly, the ideas are accessible, and there are plenty of practical takeaways. Leland starts with a new vision of branding…
There Is No New Normal
I was talking today with Megan, a Hearst representative, someone who works with both digital and legacy marketing. We were discussing ad placement in news, both digital and legacy. I looked around the coffee shop where we met and realized that each person in our view might get news in a different way. When it…
The 90 Day Rule for Business
You may have heard of the 90 day rule for dating, but there’s also a 90 day rule in business, and it’s worth knowing. What you do today will influence your business in 90 days. What’s going on in your business now is the result largely of what you did 90 days ago. The internet…