Social media

Clickbait. That’s the common term for those headlines that we can’t help clicking — even though we know we’ll be disappointed. “What does Kate Middleton really look like without her make up?” “8 beloved child stars working at minimum wage today.” “You won’t believe what happened next!” Facebook is cracking down heavily on clickbait publishers…

Facebook is great for some of our clients and frustrating for others — it depends on the industry, the offer, and their target audience. People don’t go to Facebook to find practice management software or biotech startups to invest in. If you don’t get the traction you want on Facebook, you might be tempted by…

Wired recently reported that roughly 25% of Donald Trump’s Twitter fans are bots — automatic Twitter posting accounts unrelated to any actual humans. Apparently many of these bot accounts existed merely to make it look as though Trump was being supported by Latino voters — fake Twitter account with names like Francisco Palma and Alberto…

Facebook has become an important news source for millions of Americans. They’re not a traditional news source, certainly, except insofar as Facebook has taken the place of gossiping around the water cooler or over the fence. But traditional news sources post at Facebook, and an anonymously-sourced report at Gizmodo claims that news curators there showed…

Everybody knows that social media is a fad that will soon run its course. The steam engine, the light bulb, the automobile, the pyramids of Giza, the Internet: they were all created without the use of social media, which strongly suggests that social media is a frivolous and worthless device. You can spend the entire…

You need to reach the right customers with your social media to get the results you want from your social media efforts. That means you have to make decisions about how to allocate your resources. We were configuring a social sharing plugin recently for a client, and we saw a new-to-us social network: VK. VK,…