Social media
Social Media in Dreamland
Dreamland, originally titled Utopia in its native Australia, follows a couple of people who want to get work done, and crowds of coworkers and partners who create obstacles for them. At least that’s how it looks to me. The level of cheeriness seems completely realistic, based on our experience with Australian clients. Even the villains…
Learning from Patient Social Media
What can you learn from patients’ social media posts? A surprising amount. Social listening to patient social media can give you important action steps, if you know what to look for. Studies of patient social media For example, an article last fall in Academic Radiology reported that women’s tweets about their mammograms focused on three…
Instagram for Your Practice
Social media is the new word of mouth. As such, it can help bring in new patients, remind regular patients that they should schedule an appointment, help educate patients, and build authority for your practice. But you can’t cover every social media platform, so you have to decide what’s going to do your practice the…
5 Tips for Pinterest for HBC Products
Pinterest, the ultimate visual search engine, is an obvious choice for health and beauty care products — HBC, in retail speak. Selling lipstick? Take a lot of great pictures, pin them, add compelling text including your main keywords, and link back to your best sales page, store finder, or e-commerce product page. Pinterest for HBC…
Social Media Problems
A recent study of more than 1,000 emergency medicine professionals turned up a lot of social media problems. Residents admitted the following social media faux pas: 26% posted identifiable patient information. 52% posted an identifiable image. 84% posted one or more pictures of drunken colleagues. Their supervisors put the numbers of residents doing these things…
Social Media and Depression
Social media and depression are contradictory, right? Even the phrase “social media” sounds like a whole lot of fun, and just saying it out loud conjures a whirlwind of delight. Social media lets you stay constantly connected with 1,000 of your closest friends, it gives you a glimpse into the lives of strangers, and allows…