Social media
Pinterest’s Place in Healthcare Content Marketing
The healthcare content marketing cycle includes creating great content, distributing it, and repurposing it. Pinterest is an excellent way to distribute and repurpose your great content. Not familiar with Pinterest? Here’s some background: 5 Tips for Pinterest Healthcare on Pinterest Day 1 on Pinterest Is Pinterest for you? Pinterest is terrific if you have good…
Blame Someone Else Day
It’s April 13th, so you know what that means. It’s time to talk about a holiday that some love, some hate, and some have never even heard of. That’s right, Happy Blame Someone Else Day! Blame Someone Else Day falls on the first Friday the 13th of the year, and it’s your chance to put…
Tools for Twitter
Twitter is one of the top social media platforms. Like any social media space, however,it can easily take up a lot of time. If you’re not ready for social media management, check out some tools that can help. Twitter management tools: Twuffer is a simple tool for scheduling tweets so that, as Twuffer points…
Social Media for Busy People
Here it is, midway through January already. How’s your social media strategy going? If you’re like a lot of people, you had a plan to improve your social media presence — for your practice or your company or your nonprofit — this year. Maybe you started with something like, “You have to post three times…
Hate/Love With Social Media Marketing
People want to see the companies they love at Facebook. I can’t tell you how many clients have admiringly shown me the Facebook page of Tom’s Shoes. They also want the companies they trade with to monitor Twitter and respond to the problems they tweet there. That is, for many of us, the fast way…
Are Likes and Follows Your Best Metric?
How many friends do you have at Facebook? If you’re working toward Prom Queen or King, this may be an important metric for you to watch. For your practice? Maybe not. The screenshot at right shows Facebook Insights from an organization with a fairly small number of Likes: a mere 58. (We appreciate this client’s…