Social media
Facebook Stars
Facebook Stars is a monetization program that has been used primarily in the Facebook livestream gaming community. Now, Facebook is expanding and promoting the program as a means of bringing businesses online. This is a goal — or a necessity — for many businesses during the pandemic. Before we talk more about how it works,…
20 Tweets for Healthcare Professionals
Social media is an integral part of our daily lives. It’s where we get our entertainment, our news, and how we keep up with friends and family. It’s also an effective way for businesses and those who provide goods and services to communicate with their potential customers, clients, and patients — this includes healthcare professionals.…
Facebook Ads: Detailed Targeting
You can set up Facebook ads quickly by boosting a post and specifying very little — a zip code if you’re a local business, for example, or just targeting your followers. But sometimes it’s worth Detailed Targeting. Detailed targeting Detailed Targeting for Facebook ads includes a number of different factors. We’ll examine these in more…
Blogging vs. Social Media
Blogging used to be social media, back before we had social media. Copyblogger argued that it should continue to be considered part of the social media arsenal for some good reasons — but that was back in 2012. By now, blogging is distinct from social media in some significant ways: Blogging adds value to your…
TikTok’s Algorithm
TikTok has explained its algorithm, the method they use to recommend videos to viewers. TikTok’s algorithm is officially known as a “recommendation system.” TikTok’s blog says, “When you open TikTok and land in your For You feed, you’re presented with a stream of videos curated to your interests… Part of the magic of TikTok is…
Facebook Response to Coronavirus
Misinformation about the coronavirus is all over the web. Maybe you’ve noticed this as you look for current information, or just scrolled through your Facebook feed. Major tech companies, including social media platforms and Google, have been making serious efforts to help. Google is presenting accurate information immediately when you search. Pinterest is suppressing searches…