Social media

This really isn’t a yarn; it’s a set of serious observations about Facebook ads that should help you get the most out of your Facebook ad investment. It has to do with yarn, though. It might surprise you to learn that I am a knitter — unless we’re friends at Facebook. That’s kind of personal…

There’s a lot of anxiety around, so let’s not add to it. Florida’s new social media law will have no effect on your professional website, your social media management, or your online presence, whether you live in Florida or not.  But it might be a sign of changes to come. There are 100 bills of…

Facebook Stars is a monetization program that has been used primarily in the Facebook livestream gaming community. Now, Facebook is expanding and promoting the program as a means of bringing businesses online. This is a goal — or a necessity — for many businesses during the pandemic. Before we talk more about how it works,…

Social media is an integral part of our daily lives. It’s where we get our entertainment, our news, and how we keep up with friends and family. It’s also an effective way for businesses and those who provide goods and services to communicate with their potential customers, clients, and patients — this includes healthcare professionals.…

You can set up Facebook ads quickly by boosting a post and specifying very little — a zip code if you’re a local business, for example, or just targeting your followers. But sometimes it’s worth Detailed Targeting. Detailed targeting Detailed Targeting for Facebook ads includes a number of different factors. We’ll examine these in more…