Social media
Finding Your Customers
In general, the object of a web site is to allow your customers to find you. You make your site eminently findable with good SEO and SEM, make sure it says what you need your customers to know about you, and get on with your work. But it occasionally happens that your customers don’t actually…
How Old Are Facebook Users?
How old are Facebook users? Getting older every day. The Economist tracked down the most reliable data on the question, and they have shared the facts. People in their 40s use Facebook way more than teenagers. The fastest growing group is 45-65. And people over 65 are catching up. While total users still peak at…
Should You Clean up Your Social Media?
We recently saw a suggestion to go back and clean up your social media — delete old posts on Facebook, for example. Is this a good idea? Remove anything off-brand Did you use terminology in the past that you regret today? Did you go through a spell of adolescent rebellion at your company and post…
Plan an Effective Social Media Campaign
Would you like to see results like this from a social media campaign? You can. Specifically, we’re seeing a threefold increase in impressions and twice as much reach as in the previous period. Here’s another example, showing nearly 70% higher organic reach and nearly 50% more clicks. This account went from just a handful of…
RTs Are Not Endorsements
If you have an X/Twitter account you’ve probably seen the phrase, “RTs are not endorsements”, “Retweets are not endorsements”, or some other variation attached to someone’s Twitter bio. This is basically just a disclaimer that means they may or may not agree with what the tweet says, either way they are sharing it, and don’t…
Considering Threads for Your Business?
Threads is a new alternative to Twitter from Meta, the Facebook company. Compared with Twitter, it allows longer posts: 500 characters, with videos up to 5 minutes long. When you sign up — just download the app from your Instagram account — you will be offered the chance to follow all the same accounts you…