SEO
Digital Marketing for Medical Tourism
What do Puerto Rico, Spain, Thailand, and Arkansas have in common? Medical tourism. Or rather, the combination of high quality medical care, low costs, and beautiful scenery that makes a place suitable for medical tourism. Medical tourism is the increasingly common practice of choosing a place like Little Rock or San Juan for elective surgery.…
Lost Web Traffic? Celebrate!
We’ve been seeing falling web traffic at a lot of web sites. While we’re not actually ready to celebrate, it’s becoming increasingly obvious that this is something bigger than normal traffic fluctuations. Looking at all the changes we’ve seen recently in search behavior, — including generative AI search like Google’s Bard and Bing’s Sydney as…
Set Traffic Goals for Your Website
As you set your SMART goals for your website, you might consider ROI, conversions, sales, signs of thought leadership, email signup, lead generation, time and money spent to keep your website fresh, patient education and customer service, and many more jobs your website can do. But you should also include traffic goals among your website…
Pink Websites
While leafing through my review copy of The Web Designer’s Idea Book: The Ultimate Guide To Themes, Trends & Styles In Website Design , I realized that pink, like orange and yellow, is an unpopular color on the web. In fact, the safest generalization you can make about pink websites is that the owner of…
Affiliate Marketing, Modeling, and Money
Modeling and affiliate marketing have some things in common.
Privacy and Personalized Marketing
It’s a Friday morning. You wake up, make some coffee, and fire up your computer. You figure you’ll surf the web for a little bit and see what’s going on in the world before you head in to work. As you’re reading through the daily headlines of death, despair, and celebrity weddings, your mind begins…