SEO
Content Audit: Sprucing Up Your Blog
Blogging is one of the best things you can do for your website, whether you’re looking to improve SEO, bring visitors back more frequently, or increase leads and sales. If you’ve been blogging for a while, it might be time to look back over your blog posts and spruce things up. An excellent first step…
Content Marketing ROI or ROT?
I’m not sure who came up with the acronym ROT to describe content that is redundant, outdated, or trivial, but it’s a good acronym. When you’re thinking about the return on investment of your content marketing efforts, it makes sense to clean up the content you currently have on your website. We’re working right now…
Why Your Content Marketing Isn’t Working
Here at Haden Interactive, we’re all about web content. The content at your website, your blog, the content of your email blasts, your whitepapers and ebooks, social media, video scripts — we know that this is what makes the most difference for SEO, for conversions, and for connecting with your customers. But what if content…
Choosing Keywords: The Basics
Putting a list of keywords into the header of your website — along with your title and description — is a waste of time; Google ignores that list. However, you must still put time, thought, and effort into choosing a list of keywords. Search engines won’t pay attention to your list of keywords, so don’t…
A Conversation on Keywords
Say you’re a veterinarian and you write a great article at your website titled “Nutrition for Your Bunbun.” Will that article bring you traffic, increase your thought leadership, or get the attention of prospective new clients? In this conversation, Rebecca and Rosie Haden talk with Jeremy Conkle about keywords and how they affect the performance…
Niche Keywords
How narrow should your niche keywords be? Let’s step back a minute and unpack the question. Keywords are the terms people use to look for the goods and services you have to offer. For example, people with rotator cuff pain are likely to start looking for help with the term “shoulder pain.” If your practice…