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SEO
Websites for Authors
While we work most often with health and wellness organizations, we have built quite a few websites for authors over the years. While each one has his or her own specific needs and strategies, there are some general suggestions we can make for websites for authors. Know your strengths Do you already have a fan…
Are You Bored with Your Website?
Websites need regular updating. They need fresh content on a regular basis, they need to have their code kept up to date, and they need a new look every now and then. There are plenty of good reasons to make updates, including the sheer passage of time. Here’s something that is not a good reason:…
Maybe You Don’t Need a New Website
We’ve been talking with some businesses that are mulling over a big decision: build a new website, or update their current website. It’s easy to focus on problems with your current website and assume the only solution is a rebuild. However, you might just need an update rather than a complete overhaul. One business owner…
Your Website: Starting from Zero
Maybe you have a new website. Maybe you launched your website some time ago, but you don’t hear “I found you on Google” and you wonder whether anyone ever visits. Everyone starts from zero and it can take a while to get momentum. Read on for a step-by-step plan to build your website into a…
Content Marketing with Medical Keywords
When you’re planning your content matrix for content marketing, you’ll use the keywords you’ve identified as the best ones to reach your target market. The people who need your goods and services are likely to look for specific keywords, and you will make sure that you have great content that will be likely to show…
Keywords and Synonyms
A client sent an interesting question this morning: should we work on “COFA” or “compact” as a keyword? She didn’t use the terms “keywords” or “synonyms,” but she was basically asking about keywords and synonyms. There are plenty of questions to think about in these categories. Keywords, in case you’re wondering, are the words people…