SEO
SEO for Sports Medicine Practices
Sports medicine practices get new patients the same way most medical practices do: by word of mouth or internet searches. People who need a sports medicine doctor or clinic will often ask their friends or their coach first. If they don’t get a good suggestion that way, they’ll turn to Google. SEO for sports medicine…
Are Digital Ads Optional?
Big companies have always advertised online — “always” here meaning ever since it became an option — but there has been a perception that the internet leveled the playing field, allowing smaller companies to reach consumers through organic search with a much smaller budget than the cost of big ad campaigns. Is that true? Can…
Lessons from Grubgate
Texas Congresswoman Mayra Flores is facing criticism for posting photos of food on X (formerly Twitter) which she lifted from other social media accounts. Online sources pointed it out and called it “Grubgate.” On the one hand, as political scandals go, this is not that noteworthy. We don’t always assume that people have personally taken…
Are Your Pages Indexed?
Many people believe that Google, when they search for something, rushes around the internet looking for stuff. “Google,” they ask, “what is the most effective anti-aging supplement?” and then Google goes to find the answer. That’s not exactly how it works. Google actually visits new pages that appear online in its free time between queries,…
How to Lose Friends and Alienate People with Your Website
Once upon a time, I needed to rent a tuxedo for my teenaged son, who was a music student. I’ll end the suspense right now by saying that I succeeded. Not only were we able to rent the suit, along with the needed shoes (for some reason they’re not allowed to perform in sneaks) and…
Happy New Year!
Wishing you a healthy, happy, and prosperous new year!