SEO
How Often Should You Post at Your Blog?
How often should you post at your blog? This question is among the great controversies in SEO circles: we all agree that blogs are good, but how often should you update your blog? The most common answers are “as often as possible” and “as often as you have something good to say.” But these aren’t…
Should Business Owners Write Blogs?
Our friends at Roundpeg discovered in their small business survey that half of business owners are writing their company blogs. Another 40% or so have an employee doing the writing. Only 16% have an actual professional writer doing their blogging. So how’s that working out for them? Not well. Almost three quarters of the respondents…
Google Uses “Pornyness” in the Algorithm
Google uses an algorithm to determine which pages to show to searchers. The algorithm has at least 200 different factors. Google’s Gary Illyes did an Ask Me Anything (AMA) at Reddit recently, and mentioned a new-to-us factor in the search algorithm: pornyness. Specifically, when he was asked to list some ranking factors, he rattled off,…
Goodbye, Google Plus!
Google Plus for consumers will disappear on April 2nd. Integrations seem to be shutting down sooner yet. If you have written and shared lots of great stuff at G+ over the years, you should go and download your content. Re-use it for your company blog. That said, will you notice the loss of Google Plus…
Happy National Women Physician Day!
We happen to be getting ready for National Women Physician Day as I write this, but there are plenty of health observances to go around. February is Heart Health Month, Teen Dating Violence Awareness Month, Age-Related Macular Degeneration Awareness Month, and Recreational Therapy Month. That’s before we even start on the special weeks and days.…
Set It and Forget It Websites
It’s exciting to launch a new website, whether it’s the first website for your company or practice, or an update for a website you’ve had for a while. But you can’t really just check “website” off your list and ignore it. “Set it and forget it” does not lead to success in digital marketing. Get…